Why We Exist
Founded in Singapore in 2016, SIHOS was built on a simple conviction that independent hotels deserve the same level of commercial sophistication as global brands — without losing their identity.
From segmentation redesign to channel restructuring, from pricing philosophy to sales governance, we operate at the intersection of strategy and execution.
With decades of frontline experience across global hotel groups and independent assets, we bring structure to complexity — restoring clarity, discipline, and profitability.
We do not operate as external observers. We embed as strategic partners — aligning leadership, recalibrating positioning, and rebuilding commercial foundations from within.
The Brain
Fabian Seet - Managing Principal, SIHOS
Fabian brings over 20 years of commercial leadership in the hotel industry, combining strategic clarity with hands-on operational expertise. He has held senior roles across international hotel groups, including Vice President of Sales at Pan Pacific Hotels Group, leading global sales strategy and high-performing commercial teams, and General Manager, International Markets at Jin Jiang International Hotels, driving international sales growth and market expansion.
Through SIHOS, Fabian partners directly with hotel owners and leadership teams to rebuild commercial structure, optimise revenue, and strengthen positioning. His approach aligns sales, marketing, distribution, governance, and pricing into a cohesive commercial architecture — delivering sustainable profitability and long-term asset value.