The Brain Behind SIHOS
Fabian Seet, Managing Principal
With over two decades of hotel experience—particularly in commercial strategy—Fabian is the driving force behind SIHOS. His career spans senior leadership roles in globally recognized hotel groups, blending strategic clarity with hands-on operational expertise.
Before launching SIHOS, Fabian served as Vice President of Sales at Pan Pacific Hotels Group (PPHG), where he was responsible for orchestrating the group’s sales efforts and leading high-performing commercial teams across markets.
Prior to that, he was General Manager of International Markets at Jin Jiang International Hotels, where he played a key role in driving international sales growth and expanding the brand’s footprint and recognition in international markets.
As Managing Principal of SIHOS, Fabian now partners with hotel owners, operators, and investors to unlock growth, reposition brands, and build long-term asset value. The firm’s comprehensive approach spans sales and revenue optimization, brand strategy, operational alignment, reputation management and learning and development — all delivered with an owner’s mindset.